Marketing & Communications Team
Melanie Busby, Director of Marketing & Communications
- Strategic planning for marketing and communications
- Branding and positioning strategies
- Community and government relations
- Budget management
- Department management
- Leadership Council participation
- Liaison with President’s Office
Communications
Debra Hornsby, Director
Jill Sawyer, Communications and Media Relations Officer
Heather Belot, Communications Officer
- Inspired: Report to the Community
- Annual Report
- Banff Mountain Film Festival Magazine
- Quarterly reports to Board
- FastFacts
- Self-guided tour
- Christmas cards
- About The Banff Centre
- Internal communication/Centrepiece
- Final edit/proof of most Centre publications
- Communications support to Development
- Library and Archives
- Revitalization communications
- Media relations and media tracking
- Crisis communication
- Speeches
- Campus signage (in co-operation with Jim Olver)
Web
Chris Lamothe, Senior Web Specialist
Jim Swanson, Web Specialist
Stephen Nelson, Web Specialist
- Internet/Intranet
- HTML e-mail
- ITS liaison
Marketing (Events)
Lachlan Mackintosh, Team Leader
Danielle McCann, Marketing Officer
Jaimee Webber, Marketing Co-ordinator/Information Officer
Promotion of:
- Banff Summer Arts Festival
- Music concerts
- Playbill
- Mountain Festivals, Mountain Photography Competition,World Tour, Mountain Speaker Series
- Walter Phillips Gallery exhibitions/Visual Arts open studios
- Reel Time film series
- Banff Centre Press
- WordFest
- Banff International String Quartet Competition (BISQC)
- Sally Borden Building Fitness and Recreation
- Park Radio
- Special projects (e.g., National Arts Award)
- Tour backup
- What’s On bi-monthly calendar, weekly poster
- Event listings for external web sites and media
- Postering and distribution of What’s On materials in Banff, Canmore, Lake Louise
- Public relations with town front line staff
Marketing (Participant Recruitment)
Christine Elmgren, Team Leader
Nicki Youroukos, Marketing Officer
Victoria Evans, Marketing Officer
- Aboriginal Arts
- BNMI
- Music and Sound
- Theatre Arts
- Visual Arts
- Literary Arts
- Leighton Artists' Colony
- Mountain Culture
- TV Festival and NextMedia Festival
- Community Services support
Sarah Fabbri, Marketing Officer:
- Leadership Development
- Aboriginal Leadership and Management
- Human Resources
Katie Daniel, Marketing Officer:
- Conferences
- Hospitality
- Assists with corporate projects
Design
Diana Skrepnyk, Design Director
Christine Majer, Graphic Designer
Other designers as required on contract (Laurie Buxton, Kelly Stauffer, Mary Squario)
- Design of marketing and communications materials
- Visual identity
- Co-ordination of contracted design projects
- Production co-ordination
- Design assistance to the web
Box Office:
Linda Wittchen, Box Office Manager
Zarah Meehl, Box Office Coordinator
Catherine Perron, Senior Ticket Seller
Jane Newman, Senior Ticket Seller
Sonja Reich, Senior Ticket Seller
- A number of part-time ticket sellers as required
- Ticket sales (The Banff Centre and Ticketmaster)
- Information Centre for The Banff Centre
- The Banff Centre Downtown
Customer Service
Jim Olver, Director of Customer Service
- Marketing and communication of The Banff Centre to visitors
- VIP and guest tours
- Serving and listening to customers (customer satisfaction surveys, follow-up)
- Linking key visitors to key staff
- Referrals to programs and conferences
- Chair of Smooth Sailing (Revitalization) team
- Campus signage (With Debra Hornsby)